Merhawit Tewolde

Merhawit Kidane Tewolde

Chief Executive Officer, Rendez-Vous Group Trading
Brand Ambassador, Volvo Cars Sweden

Merhawit Kidane Tewolde is a dynamic business leader and visionary entrepreneur, currently serving as the CEO of Rendez-Vous Group Trading and the esteemed Brand Ambassador for Volvo Cars Sweden. Her leadership is marked by innovation, strategic foresight, and a deep commitment to advancing excellence across multiple sectors.

With a strong academic background in Electronics Business and a Master’s degree in Business Intelligence, she brings over a decade of expertise in information technology and data analytics. Since 2014, Merhawit has championed the role of data-driven solutions in Africa’s development, collaborating with the African Union to deliver impactful presentations and raise awareness about the transformative power of analytics.

In addition to her corporate roles, she is a prominent figure in Ethiopia’s hospitality industry as the owner of a prestigious four-star hotel in Addis Ababa. She also leads a thriving public relations firm, known for shaping narratives and building influential brand identities.

Merhawit is widely recognized for her exceptional ability to cultivate and maintain high-level strategic partnerships. Her vast network of influential connections fuels innovation, drives business growth, and fosters impactful collaborations across sectors including technology, hospitality, and communications.

Her multifaceted leadership continues to inspire a new generation of African entrepreneurs committed to driving progress through technology, creativity, and strategic engagement.